Marketing / Publicity Assistance

Up to Rs. 5 lakhs will be provided for the introduction of an innovated product/service in the market. The breakup of the cost component of marketing/publicity is as follows:

  • Digital and Social Media Marketing: Up to 50% of the claimed amount.
  • Attending Trade Shows: 15% of the claimed amount.
  • Advertisement in Print/TV Ads/Radio Channels: 15% of the claimed amount.
  • Hosting Contests: 10% of the claimed amount.
  • Giving Free Samples/Services: 10% of the claimed amount.
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