Marketing / Publicity Assistance
Up to Rs. 5 lakhs will be provided for the introduction of an innovated product/service in the market. The breakup of the cost component of marketing/publicity is as follows:
- Digital and Social Media Marketing: Up to 50% of the claimed amount.
- Attending Trade Shows: 15% of the claimed amount.
- Advertisement in Print/TV Ads/Radio Channels: 15% of the claimed amount.
- Hosting Contests: 10% of the claimed amount.
- Giving Free Samples/Services: 10% of the claimed amount.